SEO Company Toowoomba – Beware the SEO Traps.
SEO Agencies in Toowoomba may all appear the same, but if you have enough knowledge you can protect yourself from falling into ploys.
Many years ago when I was learning the value of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular company was well known in the media as one of the quickest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, across a range of keywords. I was excited and money began to come in every day from online sales. I recall asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that lots of Toowoomba business would certainly have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some type of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Toowoomba that know a bit about the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Toowoomba, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheapo and outdated techniques. Even when you 100 % outsource your online marketing you still have to know what’s going on. Never forget that it’s your business, your livelihood.
With that in mind, here are a number of questions for you to ask when trying to find a Toowoomba SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to determine which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company seeking to understand your sales method?
- How do they handle coverage and communication?
- Do they offer you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer all of your questions. Contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au.