The moment has finally come where Twitter users can articulate their dissatisfaction with the 140 character limit in more detail, since Twitter has officially confirmed that they have doubled the character limit to 280 per Tweet!
The social networking company, which was launched in 2006, grew dramatically to become one of the most celebrated social media platforms around the world, however recent declines in growth spured the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is widely dissimilar to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking platform, Twitter proclaimed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After conducting a number of tests over the last several months, Twitter determined that they wanted to extend the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English on the contrary, suffer from squashed Tweets with 9% of English Tweets hitting the prior 140 character limit.
So, why the change?
After conducting a series of tests to particular users, Twitter acquired valuable results and conceived the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Plus, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few changes that they can expect to see.
Since Twitter lengthened the character limit, users have experienced a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have shorter threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be challenging to follow and respond to. Moreover, brands are enjoying the longer Tweets as it enables them to fit more thorough information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the increase of firms using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is noticeably enhanced. Prior to this update, many users would have depended upon other social netowrks like Facebook to report customer service issues since the character limit was too restraining.
Longer Tweets means that companies can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media platforms if they wanted to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
Though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Toowoomba by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstoowoomba.com.au