Author: Charles (Page 12)

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Digital Advertising in Toowoomba – do you know the Six Pillars of Facebook Success?

Digital Advertising is all about appreciating the rules, and the ways that you can actually be successful and reach the coveted number one place in Google. And it is no different with regards to Facebook– there are really some crucial areas that you must fixate on to make certain you are achieving success. Facebook for your company means nothing if you cannot use it to build your business and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything mixes to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising project in Toowoomba.

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You need to start considering Facebook in the right way, how do you do this? Well you will need to be sure you understand a bit about what you are doing since Facebook for your company is fundamentally distinct to the one you have for your private use. By possessing a greater awareness and recognition for how dynamic a website and program Facebook may be, you will manage to use it to its fullest potential to promote your Business and brand.

So I always consider a good foundation as being formed on these 6 ‘Pillars of success’.

  • Be Human
  • Cultivate your Brand
  • Thoughtful Conversations
  • Premium Content
  • Calls to Action
  • Monitor progress

This points to the fact that you should focus on making sure that you show customers that you are really a person, not some evil institution. That you can use conversation to grow your brand, that high quality content is key to actual interaction from your fans, that a call to action is extremely important to the posts you make, and that you ought to keep checking what happens and concentrate on what is actually working for you.

If you are a small business, if you really don’t have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to start off, and these are the areas to focus on.

If you are just starting off with Facebook, then I even would encourage you to start thinking about the following questions.

  • Why do you want to have a Facebook page for your business?
  • What do you want from your efforts on Facebook?
  • What kinds of marketing have you used before?

Keep these questions in mind through your journey through Facebook marketing to make sure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual approach to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most recent SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au

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Is your online security in trouble?

SEO in Toowoomba is something in which many business find themselves fretting about keywords and social media, but take shortcuts that leave themselves vulnerable. And so I plan to show you a couple of tips and tricks I have actually picked up that can help you as a small business in Toowoomba so as to make sure you are not endangering your security. The majority of these tips are centred on WordPress due to the fact that it is the most commonly used program, and there are many really straightforward ways that can help make it safer.

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There is an amazingly large number of people that go to us because their WordPress site has been hacked. It can range from some horrible things such as having data and information stolen, to even having some malicious sites set up ads that you don’t want.

So my first item of advice concerns passwords. Lots of people do not have a strong enough password because they either use the same one for every little thing, or it is something really standard. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, such as a date, but spell it out. For example, if your Toowoomba business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far more challenging to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make certain you take a look at security plug-ins. These are really vital and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for years, and I have had patrons that really like the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My final piece of security advice for you is to avoid free themes and purchase something with far better security. Most companies that have security issues have just chosen a pretty, free theme that is uncomplicated but has far too many areas that can be manipulated. Don’t get me wrong, a lot of themes are secure enough to use, but it isn’t always the case, so I tell people to basically invest $20 and get a decent one which is known for security. I would suggest checking out www.envato.com they have some brilliant themes, and even have some premium themes completely free as part of their monthly specials.

That’s all I have to say, just 3 quick, straightforward pieces of advice that you can execute this very day in order to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your SEO campaign is not going to do you any good if your website is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au.

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SEO Advertising Toowoomba – What will 2016 hold for local small business?

SEO Advertising in Toowoomba is an intricate thing, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and figure out what life holds in store for them next. This is of course, impossible. You can never figure out what is around the bend, but if you find out the fundamental parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I hope to try and point out to you a couple of the major trends that have been surfacing in 2015 throughout the Toowoomba SEO market and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially beneficial if you are a local Toowoomba business.

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Think Local

This is the biggest emerging trend and it is going to keep improving in significance. This means that if you are an Toowoomba company and you are looking for local customers, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw a developing trend that local Toowoomba searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are quickly growing overseas and are starting to emerge in Australia and it won’t be long before they gain appeal in Toowoomba.

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Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Toowoomba business. 1– you should be taking note of growing patterns, and ensure you have the capability to actually let people pay– such as, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are an item that has had growing use overseas and we are finding them locally now too, but they are generally other ways of getting deals to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Toowoomba store, or even wandering past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of apps. such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may possibly be done for your local business in Toowoomba. Be creative and even explore what other individuals have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to incorporate a related idea into you own project.

My last pieces of parting advice– and these are things that you should do right away, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Toowoomba level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks efficient for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Toowoomba businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au.

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SEO Internet Marketing Toowoomba in 2016 – A Sweet Opportunity

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SEO Internet Marketing Toowoomba can offer a world of opportunities In the world of SEO, especially when it comes to creating substance for your Toowoomba business. But don’t pick all opportunities – choose the correct ones that work for your business. To take the timeless ‘kid in a candy store’ cliché, you may be ecstatic to see all of these fantastic ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the potential wonders, then not only are you going to end up sick and looking a fool, but you won’t have really done any one task effectively.

So let’s talk about the Toowoomba ‘Content Candy store‘.

Well, content (as most of us may know) is a broad and expansive term given to the parts of your website that your clients and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into day-to-day events or tasks.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s essential to choose a broad range of content that can help you in connecting with your audience in Toowoomba while still developing a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. As an example, if you haven’t contemplated spicing up your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the opportunities and don’t be afraid to keep trying several ideas until you find the technique that is not only right for that individual situation, but right for your Toowoomba business.

Because as you are most likely aware, content development doesn’t have to stop at your website. The development of off-site content is an intriguing and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of growth. If you are creating great content then you should try and share it about, publish both on-site and off-site to maximise visibility.

Make sure you keep the leading content for your own website, the content that is keyword-rich and helps to engage with the audience, but there is no harm in having some pieces externally bringing in more communication with your website. This off-site content is one of the best ways to build the visibility for your brand and establish a name for you that is identified with quality content.

But be warned, often people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t decide on all options, choose the right ones that help your business– Don’t grab every little thing in the Candy Store.

You need to start thinking about what will be really useful to you and your business then act from there, if content is going to be stretched thin or not actually help, then don’t waste your time and money on it, simple. If you have any great ideas, or want to chat, simply call Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au.

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SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

SEO Marketing Toowoomba – Your Fundamental starting resource for your SEO and Marketing Strategy.

SEO Marketing in Toowoomba is so pivotal despite whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to begin then this is a great place to start off.

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Over the past ten years I have invested a ridiculous amount of resources and energy finding out the best way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been pushed into learning this material for myself. So observe, and pay attention to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small business owner in Toowoomba, or if you are just starting with SEO Marketing.

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1.) The biggest point that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I wish to try and make you mindful that you can’t succeed without dedication.

– When you have your first marketing campaign. Don’t invest $2 and grumble that it didn’t get the job done. You have to make a commitment.

– You also can’t just conduct your campaign for a day. It takes at the very least a week to get a proper respect for an ad’s success.

2.) When you are writing content, don’t just replicate everyone else, your SEO Marketing will certainly be far more desirable if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, acquire video software and produce something one-of-a-kind.

3.) Look to developing a calendar to keep an eye on your content. This will help you not only recall what sort of posts or content you have made, but is essential for planning ahead. Some of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your SEO Marketing or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some resources that I would encourage that you consider include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something unique.

– If you prefer to generate graphics, www.canva.com is great, straightforward and easy to use for all your visuals needs, it is click and drop with a lot of pre-sets.

– When generating infographics, check out https://infogr.am/ it is a quick way to create a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an overlooked part is https://followup.cc/ it is a Gmail plugin that will really help you through scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It sends you email reminders and lets you keep track of people so that you can boost your performance and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to assessing the success of your SEO Marketing, it may be rather testing to see how your business is going compared to your competition in Toowoomba or even all around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You must look at all this data, and see what the real impact has been because while there may be thousands or millions of customers taking a look at your content as a Toowoomba company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Toowoomba I have seen some of the best, and most unfortunate attempts at SEO Marketing and so we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300595013 or visit, www.internetmarketingexpertstoowoomba.com.au.