Author: Charles (Page 3)

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

How To Recover From A Social Media Blunder

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba
There’s no question that social media is a significant ingredient of online marketing strategies for many companies. With more than one billion active users on Facebook alone provides tremendous opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a brilliant opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The dilemma here is that anything you post on the internet, stays on the internet, so it’s necessary that adequate time is invested in delivering accurate and suitable responses to customers via social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t dealt with properly, they can seriously damage a brand’s image and can even put a company into crisis mode within a few minutes. So here’s a brief overview of how your business can rebound from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the scenario by using some quick wit is one of the best solutions. In many cases, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into increased exposure and a broader target market, all from an innocent mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s online world, controversial news spreads like wildfire, so it’s imperative that you accept your mistake, genuinely apologise then clearly state the next steps you will be taking to resolve the situation. Just ignoring the mistake can have harmful implications and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the harder it will be to solve.

 

Be honest

 

It’s critical that you are honest about your blunder and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only intensify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll need to put measures in place to minimise the chances of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the many opportunities it presents. Having the opportunity to communicate with your customers on a personal level is exceptional, and you need to be prepared for social media fails because they will materialise at some time or another. This article outlines some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, consult with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

SEO is considered by many to be a magical creature with magnificent powers. Understanding clearly how SEO works and all the different ways to increase your website’s SEO score can be incredibly strenuous and time-consuming. Still, it is a crucial component of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most successful forms of advertising, so consistently improving your SEO should be a priority if you intend to increase your website visitors and income.

 

It’s very tough to keep up to date with SEO best practices and standards because they change regularly, so it’s often advised that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also critical so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the distinct webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the relevant information they’re looking for. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are vital in optimising your web pages for SEO.

 

Meta descriptions are essentially brief outlines of the content of the web page. Though meta descriptions don’t exclusively alter ranking algorithms, they are still important as search engines will often use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on a really long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve created your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t need to be concerned about it!

 

Moreover, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Search Engine Optimisation (SEO) has progressed aggressively over previous ten years, even to the point where the expression SEO is now perplexing and commonly misinterpreted by many. Once upon a time, SEO advertising was thought of to be an important element of a successful marketing plan for businesses of all sizes. However these days, the expression is so misconceived that the principle has been commonly devalued. Rather than directing more customers to a website via organic traffic, an increasing number of businesses are turning to paid advertising because it is much easier and less time consuming.

 

This article will explain why SEO advertising is still the best marketing channel that can attract important leads and customers to your organisation. Like any marketing practice, SEO advertising isn’t a quick-fix but a timely process that generates higher visibility, web traffic, ROI, and presents credible insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is intendeded to increase the visibility of your website, consequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a shop in the middle of George Street, except without the excessively high rent! What’s better is that those consumers who visit your website are typically well-informed, certified leads that are currently looking for your products or services. The time and money it takes to convert these leads are consequently considerably decreased.

 

  1. Measurable Results

 

A substantial perk for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the success of your marketing campaigns. SEO advertising equips companies by delivering precious statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will attract only targeted, qualified leads to your business; people that are actively looking for your products or services. TV and radio advertising may reach more people, but how many of those individuals are really interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can modify your campaigns based upon real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with outstanding ROI. While PPC has the ability to stimulate more income, your organic SEO continues being the foundation of your online presence.

 

The question should actually be, can you afford to have inadequate SEO advertising? If buyers are trying to finding your brand online but they can’t find you, your competitors are winning and the long-term impacts can be seriously harmful.

 

  1. Search Engines are Becoming More Popular

 

A recent report uncovered that between 80 and 90% of shoppers will now examine online reviews prior to making a purchase, whether online or face to face. With this figure only escalating with further advances in technology, it will not take long before everyone is shopping for products and services on the internet.

 

In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, including local search optimisation, which makes it even more convenient for buyers to use. If your company doesn’t have an effective SEO advertising strategy, your buyers will not be capable to find you using their preferred means, and possible sales will undoubtedly go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is recorded and observed. The data and metrics derived from this traffic provides organisations with reliable information about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This data is extremely valuable due to the fact that it permits firms to make educated decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing strategy, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to reap the results, so if you’d like to speak to a trusted SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

The Complete Tutorial to Keyword Research and Planning

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Market research is one of the most valuable resources that a marketer can make use of to identify facts that will aid in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– applying data to encourage your target market to explore your website.

 

Keywords in essence summarise the soul of your web pages in a few short words. Simply because there are many different ways to say the same thing, marketers make use of keyword research to support them to make judgments based on buyer and competitive data, in lieu of just guessing. This article will show you how to undertake keyword research in a relatively practical and accessible way.

 

How to perform keyword research?

 

There are six crucial phases to use when executing keyword research. The ultimate purpose is to acquire a list of exceptionally targeted keyword phrases that describe your website content appropriately. Let’s look at this approach in more detail.

 

Brainstorming

 

Start by making a list of words and phrases that you believe your target market would utilize to define your products or services. Think about how your customers would find you on the web. What sort of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for instance, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?

 

As you can see there are a lot of variables to take into consideration, however, the most crucial part is to think just like an everyday buyer and how they would set about finding your products or services.

 

Using a research tool

 

Utilising a keyword research tool to mine your keyword data will enable you to establish which phrases have the best combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker supply more sophisticated insights into competitive analysis, alongside additional data from Bing and Yahoo! search engines.

 

In the Google Keyword Planner, for example, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This selection will present you with exact match search results and keyword suggestions, supplying you data on the popularity of your keyword phrases as you’ve logged them.

 

Refining your keywords list

 

Since Google Keyword Planner is designed to assist Google Ads, your end results will be grouped into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a complete list of keyword ideas arranged by monthly average searches.

 

Nearly all research tools will give you suggested keyword phrases similar to your originals, however, they supply you with valued insights into the precise language your target market utilizes to browse for your products or services. These insights can help you in creating and refining your keywords list, alongside assisting you with your product and content roadmaps.

 

Verifying keyword relevance

 

Now, you are going to possess a substantial list of keywords so it’s critical that you sort through this list using relevance as the essential criteria. This means keywords that specifically outline your products or services or the content of your landing page. If a phrase doesn’t describe your content concisely and accurately, merely remove them. Do not attempt to fool Google, or your customers, by employing loosely relevant keywords.

 

Verifying keyword demands

 

Whether or not you’re an SEO advertising specialist or a small business owner doing it yourself, you will be in a position to ascertain the demand of a keyword phrase by looking at the average monthly searches in Google Keyword Planner. A huge search volume reveals that not only is a particular phrase very prominent, but that at this moment, this is the precise language that customers are choosing to discover your products or services. Using keyword phrases in high demand will optimise your website because Google will find your content considerably accurate.

 

It is typically best to work with a mix of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.

 

Competitive Analysis

 

Now that you comprehend your keyword relevance and demand, it’s important to assess what your competitors are doing. Undertake a search for a keyword in your refined list. If you see results for related products and services, or highly competitive brands, then this is excellent! Evaluate the sort of language the top results are using, and try to identify weak aspects in their web pages so you can strengthen yours. It’s critical to get a complete idea of where you stand with your competitors. You don’t have to be the leading search result to prosper, you just need to be competitive.

 

Your keyword research doesn’t have to take up excessive time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to assist you with your keyword research planning, contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

How To Write Great Content – Fast

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Blogging is among the most practical SEO and online marketing techniques that an organization can make use of. The value of producing quality and insightful blogs regularly are significantly underrated. Look at some of the following statistics:

 

Blogging produces 55% more website visitors

 

Blogging attracts 97% more inbound links and 126% more leads

 

Blogging generates 434% more indexed pages in search engines

 

With all the SEO and online marketing perks, there’s no surprise why there are so many online blogs nowadays. Creating relevant content regularly has come to be more significant than ever. So how do bloggers develop quality content quickly? This article strives to show you how.

 

Take advantage of Templates

 

There is nothing worse than looking at a blank page and not knowing where to start. One basic solution to this plaguing dilemma is to use templates. There’s a reason why competent online marketing and digital agencies make use of templates– because they do the job!

 

There is only a small number of different blog types– How to, essay, review, interview, etc. Having a common template for various blog types is a handy technique to avoid hours of procrastination. Templates give you the platform for composing an article, allowing you to start wherever you prefer. You really don’t have to invest hours developing sophisticated templates for each blog type. Just spend an hour tomorrow building templates for every blog type and see how it suits you.

 

When new ideas strike, write them down!

 

Unquestionably, the most challenging aspect of writing is devising a good idea. Sitting down and trying to think of new ideas can be a tormenting process. It is never easy to come up with ideas under pressure, but when you’re in the shower or laying in bed trying to sleep, they never appear to end! It’s common for ideas to appear at odd times, so when they do, write them down. You don’t have to keep a pen and paper in your bag day in and day out. There are several apps that are easy and simple to use.

 

Apple Notes – for those with an iPhone, this is a built-in app that also synchronizes with your iMac.

 

Evernote – a reliable app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you would like to use a wide range of multimedia such as audio, video or picture notes, this app will be superb for you.

 

Write in your own voice

 

One of the biggest secrets of proficient writers is to write in one’s own voice. Lots of writers make this basic mistake for plenty of reasons– they may not be confident enough or they may feel a different voice sounds more practical. The fact of the matter is that each person has their own unique style and tone.

 

When you aim to write in another person’s voice, it just doesn’t sound natural and takes a substantial amount of time to make it sound authentic. Some writers may also try to twist or redefine their personal style, eager to sound more like their favourite writers. But this is merely swimming against the current. Find your own voice, apply an interesting tone and you’ll write much better content a lot quicker.

 

Eliminate distractions

 

Writing takes a considerable amount of mind power, so it is easy to give into temptations such as Facebook, Twitter or TV every so often. Discover a quiet place without distractions and you’ll be amazed at how much better and faster you will write. Distractions not only occupy time, but they make it more difficult for you to start writing again, creating an unproductive cycle that is difficult to abandon.

 

If you cannot avoid background noise like myself (wife and three kids at home), consider listening to some music to help drown out the noise. Or take your work elsewhere, such as a library or café, to make it a lot easier to concentrate.

 

Write the Introduction Last

 

My personal favourite pointer is to write the introduction last! The introduction is frequently the most important and time-consuming part of the writing process. It introduces the ideas, arguments and direction of the remainder of the piece, so it is normally practical to write it last. You may find additional ideas when writing the bulk of your article, so you can save a lot of time editing by simply leaving the intro to the end.

 

If you comply with these steps, I’m positive you will discover that your writing quality and speed will improve considerably. Despite this, time pressures sometimes make it too difficult for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will find that the costs of doing this will be worth the SEO improvements. For a trusted and reliable digital agency who can assist you with your writing demands, contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit http://www.internetmarketingexpertstoowoomba.com.au