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SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can articulate their dissatisfaction with the 140 character limit in more detail, since Twitter has officially confirmed that they have doubled the character limit to 280 per Tweet!

The social networking company, which was launched in 2006, grew dramatically to become one of the most celebrated social media platforms around the world, however recent declines in growth spured the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is widely dissimilar to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter proclaimed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After conducting a number of tests over the last several months, Twitter determined that they wanted to extend the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English on the contrary, suffer from squashed Tweets with 9% of English Tweets hitting the prior 140 character limit.

So, why the change?

After conducting a series of tests to particular users, Twitter acquired valuable results and conceived the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Plus, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have experienced a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be challenging to follow and respond to. Moreover, brands are enjoying the longer Tweets as it enables them to fit more thorough information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the increase of firms using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is noticeably enhanced. Prior to this update, many users would have depended upon other social netowrks like Facebook to report customer service issues since the character limit was too restraining.

More Creativity

Longer Tweets means that companies can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media platforms if they wanted to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

Though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Toowoomba by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

An Overview Of SSL Changes – What It Means For Your Website

 

In today’s ever-changing digital landscape, it’s imperative that companies stay up to date with Google’s best practices to make sure they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the net, it’s crucial for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a plethora of updates yearly: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What is essential though, is that all online suppliers that use Google-related services (virtually every online business), are aware of meaningful changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers need to be versatile and adapt to new Google updates as quickly as possible to ensure they aren’t adversely influenced by these new releases.

The most significant Google update that has recently influenced online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s tremendously important that online firms incorporate the associated changes as quickly as possible if they aspire to prevent any negative repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from clients that falsely believe they are providing their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their consumers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the internet. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more complicated than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet because it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any guidance in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Toowoomba by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Why You Should Have A WordPress Site

So, you’ve got an excellent business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from novices to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t need to be a professional HTML coder to produce an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to construct any kind of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that whatever device your prospects are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress also lets you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is immensely important so of course WordPress has high security standards. Almost one-quarter of websites are produced on WordPress so hackers are always looking for ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only install legitimate plugins from trusted sources.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market. Though there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, contact the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Top Tips For The Greatest Email Sequences

Having worked as a sales representative for various tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are amazing because they greatly reduce the workload for a sales rep, however nowadays, everybody can relate to finding various sorts of email sequences lurking in their inbox everyday that just agitate us because we need to click 2 buttons to get rid of them!

 

Not enough business owners spend the time and initiative in designing effective email sequences that effectively sell their product. Producing compelling email sequences is both a science and an art, and if done successfully, can produce incredible results. Having hundreds of prospective customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to design a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very suitable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not appealing enough, they merely won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.

 

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For instance, good subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s crucial that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, begin your email with some information they can associate with, like company news or their response to an event via Twitter or an online post, then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s critical that you get to the point swiftly and keep the content targeted to the needs of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure that you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even an amazing first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to support you with your email sequences.

 

The value of generating effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many factors that you ought to consider when developing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can help you. Talk with the team at Internet Marketing Experts Toowoomba today on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au.

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

How To Recover From A Social Media Blunder


There’s no question that social media is a significant ingredient of online marketing strategies for many companies. With more than one billion active users on Facebook alone provides tremendous opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a brilliant opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The dilemma here is that anything you post on the internet, stays on the internet, so it’s necessary that adequate time is invested in delivering accurate and suitable responses to customers via social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t dealt with properly, they can seriously damage a brand’s image and can even put a company into crisis mode within a few minutes. So here’s a brief overview of how your business can rebound from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the scenario by using some quick wit is one of the best solutions. In many cases, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into increased exposure and a broader target market, all from an innocent mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s online world, controversial news spreads like wildfire, so it’s imperative that you accept your mistake, genuinely apologise then clearly state the next steps you will be taking to resolve the situation. Just ignoring the mistake can have harmful implications and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the harder it will be to solve.

 

Be honest

 

It’s critical that you are honest about your blunder and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only intensify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll need to put measures in place to minimise the chances of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the many opportunities it presents. Having the opportunity to communicate with your customers on a personal level is exceptional, and you need to be prepared for social media fails because they will materialise at some time or another. This article outlines some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, consult with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au