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SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

How To Recover From A Social Media Blunder

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba
There’s no question that social media is a significant ingredient of online marketing strategies for many companies. With more than one billion active users on Facebook alone provides tremendous opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a brilliant opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The dilemma here is that anything you post on the internet, stays on the internet, so it’s necessary that adequate time is invested in delivering accurate and suitable responses to customers via social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t dealt with properly, they can seriously damage a brand’s image and can even put a company into crisis mode within a few minutes. So here’s a brief overview of how your business can rebound from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the scenario by using some quick wit is one of the best solutions. In many cases, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into increased exposure and a broader target market, all from an innocent mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s online world, controversial news spreads like wildfire, so it’s imperative that you accept your mistake, genuinely apologise then clearly state the next steps you will be taking to resolve the situation. Just ignoring the mistake can have harmful implications and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the harder it will be to solve.

 

Be honest

 

It’s critical that you are honest about your blunder and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only intensify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll need to put measures in place to minimise the chances of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the many opportunities it presents. Having the opportunity to communicate with your customers on a personal level is exceptional, and you need to be prepared for social media fails because they will materialise at some time or another. This article outlines some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, consult with digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

SEO is considered by many to be a magical creature with magnificent powers. Understanding clearly how SEO works and all the different ways to increase your website’s SEO score can be incredibly strenuous and time-consuming. Still, it is a crucial component of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most successful forms of advertising, so consistently improving your SEO should be a priority if you intend to increase your website visitors and income.

 

It’s very tough to keep up to date with SEO best practices and standards because they change regularly, so it’s often advised that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also critical so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the distinct webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the relevant information they’re looking for. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are vital in optimising your web pages for SEO.

 

Meta descriptions are essentially brief outlines of the content of the web page. Though meta descriptions don’t exclusively alter ranking algorithms, they are still important as search engines will often use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on a really long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve created your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t need to be concerned about it!

 

Moreover, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Search Engine Optimisation (SEO) has progressed aggressively over previous ten years, even to the point where the expression SEO is now perplexing and commonly misinterpreted by many. Once upon a time, SEO advertising was thought of to be an important element of a successful marketing plan for businesses of all sizes. However these days, the expression is so misconceived that the principle has been commonly devalued. Rather than directing more customers to a website via organic traffic, an increasing number of businesses are turning to paid advertising because it is much easier and less time consuming.

 

This article will explain why SEO advertising is still the best marketing channel that can attract important leads and customers to your organisation. Like any marketing practice, SEO advertising isn’t a quick-fix but a timely process that generates higher visibility, web traffic, ROI, and presents credible insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is intendeded to increase the visibility of your website, consequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a shop in the middle of George Street, except without the excessively high rent! What’s better is that those consumers who visit your website are typically well-informed, certified leads that are currently looking for your products or services. The time and money it takes to convert these leads are consequently considerably decreased.

 

  1. Measurable Results

 

A substantial perk for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the success of your marketing campaigns. SEO advertising equips companies by delivering precious statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will attract only targeted, qualified leads to your business; people that are actively looking for your products or services. TV and radio advertising may reach more people, but how many of those individuals are really interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can modify your campaigns based upon real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with outstanding ROI. While PPC has the ability to stimulate more income, your organic SEO continues being the foundation of your online presence.

 

The question should actually be, can you afford to have inadequate SEO advertising? If buyers are trying to finding your brand online but they can’t find you, your competitors are winning and the long-term impacts can be seriously harmful.

 

  1. Search Engines are Becoming More Popular

 

A recent report uncovered that between 80 and 90% of shoppers will now examine online reviews prior to making a purchase, whether online or face to face. With this figure only escalating with further advances in technology, it will not take long before everyone is shopping for products and services on the internet.

 

In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, including local search optimisation, which makes it even more convenient for buyers to use. If your company doesn’t have an effective SEO advertising strategy, your buyers will not be capable to find you using their preferred means, and possible sales will undoubtedly go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is recorded and observed. The data and metrics derived from this traffic provides organisations with reliable information about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This data is extremely valuable due to the fact that it permits firms to make educated decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing strategy, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to reap the results, so if you’d like to speak to a trusted SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

How To Write Great Content – Fast

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Blogging is among the most practical SEO and online marketing techniques that an organization can make use of. The value of producing quality and insightful blogs regularly are significantly underrated. Look at some of the following statistics:

 

Blogging produces 55% more website visitors

 

Blogging attracts 97% more inbound links and 126% more leads

 

Blogging generates 434% more indexed pages in search engines

 

With all the SEO and online marketing perks, there’s no surprise why there are so many online blogs nowadays. Creating relevant content regularly has come to be more significant than ever. So how do bloggers develop quality content quickly? This article strives to show you how.

 

Take advantage of Templates

 

There is nothing worse than looking at a blank page and not knowing where to start. One basic solution to this plaguing dilemma is to use templates. There’s a reason why competent online marketing and digital agencies make use of templates– because they do the job!

 

There is only a small number of different blog types– How to, essay, review, interview, etc. Having a common template for various blog types is a handy technique to avoid hours of procrastination. Templates give you the platform for composing an article, allowing you to start wherever you prefer. You really don’t have to invest hours developing sophisticated templates for each blog type. Just spend an hour tomorrow building templates for every blog type and see how it suits you.

 

When new ideas strike, write them down!

 

Unquestionably, the most challenging aspect of writing is devising a good idea. Sitting down and trying to think of new ideas can be a tormenting process. It is never easy to come up with ideas under pressure, but when you’re in the shower or laying in bed trying to sleep, they never appear to end! It’s common for ideas to appear at odd times, so when they do, write them down. You don’t have to keep a pen and paper in your bag day in and day out. There are several apps that are easy and simple to use.

 

Apple Notes – for those with an iPhone, this is a built-in app that also synchronizes with your iMac.

 

Evernote – a reliable app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you would like to use a wide range of multimedia such as audio, video or picture notes, this app will be superb for you.

 

Write in your own voice

 

One of the biggest secrets of proficient writers is to write in one’s own voice. Lots of writers make this basic mistake for plenty of reasons– they may not be confident enough or they may feel a different voice sounds more practical. The fact of the matter is that each person has their own unique style and tone.

 

When you aim to write in another person’s voice, it just doesn’t sound natural and takes a substantial amount of time to make it sound authentic. Some writers may also try to twist or redefine their personal style, eager to sound more like their favourite writers. But this is merely swimming against the current. Find your own voice, apply an interesting tone and you’ll write much better content a lot quicker.

 

Eliminate distractions

 

Writing takes a considerable amount of mind power, so it is easy to give into temptations such as Facebook, Twitter or TV every so often. Discover a quiet place without distractions and you’ll be amazed at how much better and faster you will write. Distractions not only occupy time, but they make it more difficult for you to start writing again, creating an unproductive cycle that is difficult to abandon.

 

If you cannot avoid background noise like myself (wife and three kids at home), consider listening to some music to help drown out the noise. Or take your work elsewhere, such as a library or café, to make it a lot easier to concentrate.

 

Write the Introduction Last

 

My personal favourite pointer is to write the introduction last! The introduction is frequently the most important and time-consuming part of the writing process. It introduces the ideas, arguments and direction of the remainder of the piece, so it is normally practical to write it last. You may find additional ideas when writing the bulk of your article, so you can save a lot of time editing by simply leaving the intro to the end.

 

If you comply with these steps, I’m positive you will discover that your writing quality and speed will improve considerably. Despite this, time pressures sometimes make it too difficult for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will find that the costs of doing this will be worth the SEO improvements. For a trusted and reliable digital agency who can assist you with your writing demands, contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

7 Tips to Strengthen your Social Media Presence for your Business

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Social media has transformed into a formidable force over the previous ten years, and its energy must be taken advantage of for organisations to evolve in today’s market place. The value of a tactical social media program is contrary to just about any of the traditional marketing programs utilized in the times past. Appreciate it or not, social media has wonderful opportunities, so here are 7 social media marketing guidelines for your organisation.

 

  1. Create a social media marketing plan

 

Not unlike anything in business, it’s essential to have a properly considered plan before you begin. Jotting down the targets and objectives you really hope to accomplish will present you an understandable path of where you are heading. Your plan has to be uniform; every post, like, comment, and reply you create on social media should really align with your entire social media marketing tactics.

 

Generating a plan not only gives you direction, but it will additionally permit you to avoid costly errors. If you presently have a social media marketing plan, then execute routine audits to make sure that you’re executing your plan properly. Identifying where you want to go will also keep you on track and give you a clearer idea of how you’re already going.

 

  1. Use visual media whenever feasible

 

As social media has grown throughout the years, so has the tactics and approaches used to best engage your audience. There is presently a transformation towards ‘visual social media’, where images are notably more effective at conveying a message than words.

 

A study of Facebook ‘Likes’ found that posts with pictures was given 47% more likes than written posts. Applying a blend of visual media backed up with word reinforcements has the greatest success rates for audience engagement.

 

Thus, when feasible, employ visuals to convey your message– pictures, images, videos, graphics, info-graphics, slideshows and animations.

 

  1. Use all social networks

 

Although you may prefer one social network to others, your target audience is connecting with each and every of them. To make sure you captivate with as many possible clients as possible, you need to get your message out over all networks. A few of the big social media sites are Facebook, Twitter, LinkedIn and Instagram. Do not forget to also use the right content for the best social media platform. Pictures work better on Instagram and informative posts work far better on LinkedIN and Facebook.

 

  1. Be active

 

As a result of the large size of social networks, posts become worn out really rapidly. Trendy posts are exchanged around the planet virtually immediately, so the older a post becomes, the less useful it will be. A good thought is to have multiple alternatives of the same post so you can preserve its effectiveness for much longer. The newer your posts, the more impressions you will make, and the higher your success rates will be.

 

  1. Format content to optimise each platform

 

Even if your content works well on one platform doesn’t indicate it will function equally well on all of them. Specific networks are crafted for certain content, for example, images for Instagram and memes for Facebook. Even if you may wish to supply the same message, your posts should be customized for each platform to be sure you are connecting with all of your target markets personal inclinations.

 

  1. Use Management tools

 

Tools like HootSuite, Buffer, and Tweetdeck, permits you to manage a number of key platforms such as GooglePlus, Facebook, and Twitter, concurrently. They additionally support you to add RSS feeds and link tracking. Virtually any social media marketer will know that it’s tough to constantly be available to publish sharp and well-timed posts, so these tools help you to schedule posts in the future, decreasing time responsibilities and making it possible for you to prioritise your workload.

 

  1. Monitor your social media accounts

 

Whilst feedback is crucial for any company to expand and prosper, having your feedback readily available for millions of people to check out can be tricky. Individuals can state whatever they like concerning your business or brand, and irrespective of whether this may be favorable or detrimental, it’s essential that you’re familiar of what they’re claiming. The way your organisation listens and engages with your target audience is what determines how your online presence is viewed by them. Observing your social media presence is a powerful tool to get important understanding into your consumers, competitors and influences.

 

Your social media management does not have to take up excessive time and energy while running a firm. It can be an uncomplicated procedure, but when there are more important things on your plate, it is time to call in the professionals. If you’re searching for a social media firm to assist you with your social media needs, get in touch with Internet Marketing Experts Toowoomba on 1300 595 013 or visit http://www.internetmarketingexpertstoowoomba.com.au