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SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Top Benefits of PPC Advertising

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

There are an assortment of internet marketing techniques that can assist websites in strengthening their traffic, brand awareness, and conversion rates. Among the best online marketing techniques is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. While SEO has proved to be very successful, it takes a good amount of knowledge, time, and money to see fruition.

 

What if you would like to see results without delay? Regardless of whether your website has recently been published or you’re a small company that simply can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by placing your advertisements in front of buyers who are actively looking for your products or services.

 

In summary, PPC is an advertising model used to grow traffic to websites. Website owners put together ad campaigns with specific targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The advantages that many websites acquire from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless if you set your daily budget to $3 or $30, there are an assortment of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it possible for website owners to efficiently review the performance of their campaigns and quickly make alterations where needed to enhance performance. Unlike other advertising avenues, PPC gives you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising objectives.

 

Fast Entry

PPC allows any type of business to start their advertising efforts quickly and easily, without delivering too much risk with the capacity to arrange a maximum daily budget. Although SEO is a very effective strategy, it often takes many months to see results so if you’re a new firm that wishes to enhance traffic and brand awareness right away, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, location, interests, and the times and days you plan to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns according to this feedback. Advertisers frequently take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Having the ability to export the results of an advertising campaign and review various metrics provides websites with valued data which could be utilised in other marketing avenues. Alongside this, websites can quickly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO initiatives. PPC also allows websites to uncover data about their comptetition by using third party tools like SpyFy and KeywordSpy, enabling them to develop a profile of their competitors and what market share is obtainable.

 

As you can see, PPC is a very helpful marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results offers invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any guidance in creating your PPC ad campaigns, talk with Internet Marketing Experts Toowoomba on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

In today’s extreme environment of internet marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the heart of nearly all marketing tactics, with nearly 94% of small businesses concentrating their efforts on content marketing. Having said this, with so many businesses now focussing their marketing campaigns on content, it’s becoming significantly more complex to stand out from the crowd and make your content marketing engaging and powerful.

 

Have you tried content marketing but found that you’re not getting the intended results? Well, you’re undoubtedly one of many organisations that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most useful ways of expanding your customer base. So, here are four reasons why your content marketing may not be working and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and established KPIs to evaluate results, how can you possibly improve? Publishing blogs and sending tweets are effective, but if you don’t have any plans then you’re just aiming in the dark. For you to construct meaningful content that users will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Regardless if you intend to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

 

With the massive quantity of online companies today, it’s imperative that your content is distinguishable from others. Too many businesses will create content without investigating the landscape and consequently craft content that simply gets lost in the crowd. Your content should be appealing, amusing, and most importantly, offer value to your audience by supplying solutions to common pain-points in your niche. In addition to this, different types of content suit different communication approaches, so take into account the best ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

One of the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the planet has ever witnessed, who will see it if they don’t know it exists? For you to thrive with your content marketing, it’s imperative that you promote your content through all available avenues, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your market.

Proposing it as a guest post to bloggers in your niche.

Including links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content makes up a considerable portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising meta tags.

 

Perform some groundwork to discover the most suitable keywords that your target market would use to find your content. Furthermore, use meta tags to your benefit to entice more visitors to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the possibility of obtaining more high-quality, credible links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t delivering you the intended results, however these recommendations should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competition, and your keywords, and produce captivating content that your audience will naturally engage with.

 

If you’re about to give up on content marketing due to poor results, talk with Internet Marketing Experts Toowoomba who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

SEO Tactics To Forget in 2018

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

In today’s demanding market of digitalisation and globalisation, it’s paramount for organisations to utilise online strategies and tactics that escalate their visibility to customers that are actively searching for their services or products. Search Engines are unquestionably the most influential programs that will affect your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a wonderful investment that will improve your exposure and conversion rates, or if used incorrectly, can hurt your rankings and exposure, thus having the opposite effect. The complication with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked last year may not necessarily be effective this year, and prominent SEO techniques from five years ago may result in your website being penalised today.

 

As opposed to focusing on the top SEO techniques that website owners should be investing in, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be completely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make to try to improve their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly identify how many times a keyword has been used and will penalise websites for severe keyword stuffing. As opposed to keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the creation of SEO, and its performance as an SEO tactic has advanced fairly quickly ever since. While link building remains amongst the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking factor since links are a public endorsement which correlates with beneficial information on a website.

 

Aggressive link building arises where links are extracted in an unnatural way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that many individuals still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will boost their SERP results. The motive in doing this is to enrich a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a substantial role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most common technical problems that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is an excellent way to strengthen your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s critical to keep up with these changes to flourish in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, speak with Internet Marketing Experts Toowoomba on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

An Idiots Guide To Twitter – What To Know and Be Aware Of

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Are you new to social networking sites and want to learn the essentials of one of the most awesome platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where around 330 million users communicate with each other through brief messages of up 280 characters. Today there’s almost 6,000 tweets being sent through the web each second, differing from standard text messages to images, gifs, memes, videos, and so much more. Twitter is one of the most stylish social networking platforms and is significantly different to other social networking giants like Instagram and Facebook.

Twitter is a platform where members distribute a wide array of information; from jokes, news, politics, or just everyday thoughts about ambiguous topics! As opposed to having a circle of friends like Facebook, Twitter is based upon followers (not necessarily friends) so not only can you communicate with friends, but also your favourite journalists, politicians, and sport stars alike. Everything you upload on Twitter is accessible publicly for everybody to find, but don’t panic, you can quickly modify your preferences to private if you wish to.

 

The very first step in learning Twitter is to recognise the basic terms and jargon used. The following lists the most prevalent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any member mentioned in a tweet is notified, being a practical way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either opt to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or go to www.twitter.com and click the signup button. The full name you insert will be your display name, but this can be changed as frequently as you want. Select a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve typed in your telephone number for verification purposes, selected an avatar, and penned a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As stated beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other identities of which you’re an enthusiast. Once you’ve signed up, Twitter will provide a helpful kind of setup wizard to help you get started, for example recommending some members that you may have an interest in following. You can give Twitter permission to check your contacts list to look for any of your friends that are currently using Twitter. Following friends and other users is really simple, and once you’ve started following certain users, Twitter will continue to provide recommendations for other users to follow depending upon the kinds of users you’re already following. All the tweets of your followers will turn up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – a whole range of different media that can be uploaded through your device. Bear in mind though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to view viral posts, and interact with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply talk with Internet Marketing Experts Toowoomba on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

What Are The Top Organic SEO Ranking Aspects For A Website?

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

 

If you’ve just published your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools as it enables you to get your message in front of prospective consumers that are directly browsing for your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can address the most crucial variables that will have the biggest effect on your SERP listings.

It is very important to understand that the weight of each variable is adjusted with time, so Google will place more emphasis on particular variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content because Google intends to rank the most relevant websites at the top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so generating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a great start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is perceived. The other side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value eventually as Google seeks out new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to ensure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are numerous other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Furthermore, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are frequently changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Toowoomba by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstoowoomba.com.au