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SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Top SEO Trends In 2018

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

Online exposure is an essential aspect to any businesses strategy, however the digital landscape is in a constant state of change so it’s paramount to keep up with these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their sales.

User behaviour is adjusting rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In fact, using old SEO techniques can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now wishing to use voice searches as opposed to standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same rate, pretty much 50% of all online searches will be conducted via speech by the year 2020!

What this suggests for websites is that they should start integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will continue to be a pivotal aspect in calculating SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to determine if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a terrific strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has exceeded that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although customary SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may drastically evolve the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Toowoomba on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

The moment has finally come where Twitter users can articulate their dissatisfaction with the 140 character limit in more detail, since Twitter has officially confirmed that they have doubled the character limit to 280 per Tweet!

The social networking company, which was launched in 2006, grew dramatically to become one of the most celebrated social media platforms around the world, however recent declines in growth spured the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is widely dissimilar to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter proclaimed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After conducting a number of tests over the last several months, Twitter determined that they wanted to extend the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English on the contrary, suffer from squashed Tweets with 9% of English Tweets hitting the prior 140 character limit.

So, why the change?

After conducting a series of tests to particular users, Twitter acquired valuable results and conceived the 240 character limit would be advantageous for most users. Since 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Plus, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what repercussions will this have for digital marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have experienced a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be challenging to follow and respond to. Moreover, brands are enjoying the longer Tweets as it enables them to fit more thorough information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the increase of firms using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is noticeably enhanced. Prior to this update, many users would have depended upon other social netowrks like Facebook to report customer service issues since the character limit was too restraining.

More Creativity

Longer Tweets means that companies can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media platforms if they wanted to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

Though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Toowoomba by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstoowoomba.com.au

 

SEO Agency Toowoomba, SEO, SEO Services Toowoomba, Digital Advertising Toowoomba,

An Overview Of SSL Changes – What It Means For Your Website

Internet Marketing Experts Toowoomba, SEO Agency Toowoomba, SEO Services Toowoomba, Digital Advertising Toowoomba

 

In today’s ever-changing digital landscape, it’s imperative that companies stay up to date with Google’s best practices to make sure they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the net, it’s crucial for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a plethora of updates yearly: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What is essential though, is that all online suppliers that use Google-related services (virtually every online business), are aware of meaningful changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers need to be versatile and adapt to new Google updates as quickly as possible to ensure they aren’t adversely influenced by these new releases.

The most significant Google update that has recently influenced online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s tremendously important that online firms incorporate the associated changes as quickly as possible if they aspire to prevent any negative repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from clients that falsely believe they are providing their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their consumers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the internet. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more complicated than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet because it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any guidance in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Toowoomba by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertstoowoomba.com.au