SEO Advertising in Toowoomba is an intricate thing, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and figure out what life holds in store for them next. This is of course, impossible. You can never figure out what is around the bend, but if you find out the fundamental parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I hope to try and point out to you a couple of the major trends that have been surfacing in 2015 throughout the Toowoomba SEO market and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially beneficial if you are a local Toowoomba business.
This is the biggest emerging trend and it is going to keep improving in significance. This means that if you are an Toowoomba company and you are looking for local customers, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw a developing trend that local Toowoomba searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are quickly growing overseas and are starting to emerge in Australia and it won’t be long before they gain appeal in Toowoomba.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Toowoomba business. 1– you should be taking note of growing patterns, and ensure you have the capability to actually let people pay– such as, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.
Beacons are an item that has had growing use overseas and we are finding them locally now too, but they are generally other ways of getting deals to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Toowoomba store, or even wandering past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may possibly be done for your local business in Toowoomba. Be creative and even explore what other individuals have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to incorporate a related idea into you own project.
My last pieces of parting advice– and these are things that you should do right away, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Toowoomba level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks efficient for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Toowoomba businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au.