Online exposure is an essential aspect to any businesses strategy, however the digital landscape is in a constant state of change so it’s paramount to keep up with these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and essentially their sales.
User behaviour is adjusting rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In fact, using old SEO techniques can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to consider for your website in 2018.
Lots of users are now wishing to use voice searches as opposed to standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same rate, pretty much 50% of all online searches will be conducted via speech by the year 2020!
What this suggests for websites is that they should start integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will continue to be a pivotal aspect in calculating SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to determine if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a terrific strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches through mobile devices has exceeded that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has put together an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although customary SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may drastically evolve the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Toowoomba on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertstoowoomba.com.au