An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing digital landscape, it’s imperative that companies stay up to date with Google’s best practices to make sure they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the net, it’s crucial for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a plethora of updates yearly: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.
What is essential though, is that all online suppliers that use Google-related services (virtually every online business), are aware of meaningful changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers need to be versatile and adapt to new Google updates as quickly as possible to ensure they aren’t adversely influenced by these new releases.
The most significant Google update that has recently influenced online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s tremendously important that online firms incorporate the associated changes as quickly as possible if they aspire to prevent any negative repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from clients that falsely believe they are providing their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will visibly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their consumers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the internet. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply go for a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more complicated than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet because it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any guidance in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Toowoomba by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertstoowoomba.com.au