An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with magnificent powers. Understanding clearly how SEO works and all the different ways to increase your website’s SEO score can be incredibly strenuous and time-consuming. Still, it is a crucial component of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most successful forms of advertising, so consistently improving your SEO should be a priority if you intend to increase your website visitors and income.
It’s very tough to keep up to date with SEO best practices and standards because they change regularly, so it’s often advised that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also critical so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the distinct webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the relevant information they’re looking for. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are vital in optimising your web pages for SEO.
Meta descriptions are essentially brief outlines of the content of the web page. Though meta descriptions don’t exclusively alter ranking algorithms, they are still important as search engines will often use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on a really long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve created your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t need to be concerned about it!
Moreover, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au