Google AdWords Management Toowoomba – Do people really notice your ads?
Google AdWords Management is a crucial part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the outcomes you want.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain hope that it will generate some new business for them. If you are a company in Toowoomba (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really essential ideas that will really help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are in fact 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is typical AdWords, and there is AdWords express. If you are a local Toowoomba company then odds are that you would have been urged at the start of registering AdWords to run a project through express (it assesses the size of your business from your web site and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more specific targeting so you can reach your Toowoomba potential customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get traditional AdWords by just searching for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will hardly ever see any real results– and not just because results cost more than that, but because you need to have a bigger project so as to actually see the effective aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to consider how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to find out what will help you.
Monitoring your ad.
This is the step that far too many people leave out because they don’t see that you get metrics from an ad campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you incorrect assumptions about its success. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Toowoomba, and I have done work in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a very successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to seek out in a successful Google AdWords campaign, or wish to talk to an SEO agency to increase your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsToowoomba.com.au.