SEO Tactics To Forget in 2018
In today’s demanding market of digitalisation and globalisation, it’s paramount for organisations to utilise online strategies and tactics that escalate their visibility to customers that are actively searching for their services or products. Search Engines are unquestionably the most influential programs that will affect your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a wonderful investment that will improve your exposure and conversion rates, or if used incorrectly, can hurt your rankings and exposure, thus having the opposite effect. The complication with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked last year may not necessarily be effective this year, and prominent SEO techniques from five years ago may result in your website being penalised today.
As opposed to focusing on the top SEO techniques that website owners should be investing in, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be completely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make to try to improve their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly identify how many times a keyword has been used and will penalise websites for severe keyword stuffing. As opposed to keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the creation of SEO, and its performance as an SEO tactic has advanced fairly quickly ever since. While link building remains amongst the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking factor since links are a public endorsement which correlates with beneficial information on a website.
Aggressive link building arises where links are extracted in an unnatural way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that many individuals still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will boost their SERP results. The motive in doing this is to enrich a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a substantial role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most common technical problems that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is an excellent way to strengthen your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s critical to keep up with these changes to flourish in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, speak with Internet Marketing Experts Toowoomba on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstoowoomba.com.au