The Battle of the Brands
Your Website SEO Strategy in Toowoomba is still absolutely about keywords, but there certainly is one challenge that some providers face when they try to optimise for specific Keywords.
A Pay Per Click or AdWords campaign will help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I always remember I think I put in about a year obsessing about one specific keyword that, no matter what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Toowoomba, it would be wonderful if for anyone that searches for ‘Yamaha’ in Toowoomba your site will show up but it probably won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites enhanced massively. So take it from me, living life in the long tail is very worthwhile. Keep in mind – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Toowoomba on 1300 595 013 or visit, www.internetmarketingexpertsToowoomba.com.au