This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)
In today’s extreme environment of internet marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the heart of nearly all marketing tactics, with nearly 94% of small businesses concentrating their efforts on content marketing. Having said this, with so many businesses now focussing their marketing campaigns on content, it’s becoming significantly more complex to stand out from the crowd and make your content marketing engaging and powerful.
Have you tried content marketing but found that you’re not getting the intended results? Well, you’re undoubtedly one of many organisations that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most useful ways of expanding your customer base. So, here are four reasons why your content marketing may not be working and most importantly, ways to fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and established KPIs to evaluate results, how can you possibly improve? Publishing blogs and sending tweets are effective, but if you don’t have any plans then you’re just aiming in the dark. For you to construct meaningful content that users will engage with, you must have a clearly-defined strategy that should align with your business objectives.
Regardless if you intend to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the types of content that will work best for you.
- Your content is not distinct
With the massive quantity of online companies today, it’s imperative that your content is distinguishable from others. Too many businesses will create content without investigating the landscape and consequently craft content that simply gets lost in the crowd. Your content should be appealing, amusing, and most importantly, offer value to your audience by supplying solutions to common pain-points in your niche. In addition to this, different types of content suit different communication approaches, so take into account the best ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.
- You don’t advertise your content
One of the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the planet has ever witnessed, who will see it if they don’t know it exists? For you to thrive with your content marketing, it’s imperative that you promote your content through all available avenues, including:
Social networking sites (Facebook, Twitter, Google+, Reddit).
Adding internal links to your articles.
Pitching to influencers and bloggers in your market.
Proposing it as a guest post to bloggers in your niche.
Including links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content makes up a considerable portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising meta tags.
Perform some groundwork to discover the most suitable keywords that your target market would use to find your content. Furthermore, use meta tags to your benefit to entice more visitors to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the possibility of obtaining more high-quality, credible links from relevant businesses.
At the end of the day, there could be thousands of reasons why your content marketing isn’t delivering you the intended results, however these recommendations should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competition, and your keywords, and produce captivating content that your audience will naturally engage with.
If you’re about to give up on content marketing due to poor results, talk with Internet Marketing Experts Toowoomba who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertstoowoomba.com.au