Top Tips For The Greatest Email Sequences
Having worked as a sales representative for various tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are amazing because they greatly reduce the workload for a sales rep, however nowadays, everybody can relate to finding various sorts of email sequences lurking in their inbox everyday that just agitate us because we need to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in designing effective email sequences that effectively sell their product. Producing compelling email sequences is both a science and an art, and if done successfully, can produce incredible results. Having hundreds of prospective customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to design a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not appealing enough, they merely won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:
One-third of email recipients will open an email based entirely on the subject line
Almost 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For instance, good subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s crucial that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Therefore, begin your email with some information they can associate with, like company news or their response to an event via Twitter or an online post, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s critical that you get to the point swiftly and keep the content targeted to the needs of your prospect.
Tip 3 – Scrap the bland ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure that you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even an amazing first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to support you with your email sequences.
The value of generating effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many factors that you ought to consider when developing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can help you. Talk with the team at Internet Marketing Experts Toowoomba today on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au.