Why You Should Have A WordPress Site
So, you’ve got an excellent business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from novices to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can naturally be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is easy to use and manage
WordPress is incredibly user-friendly so you don’t need to be a professional HTML coder to produce an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is incredibly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to construct any kind of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people ready to help.
WordPress is mobile friendly
As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that whatever device your prospects are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress also lets you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is immensely important so of course WordPress has high security standards. Almost one-quarter of websites are produced on WordPress so hackers are always looking for ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only install legitimate plugins from trusted sources.
As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market. Though there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, contact the team at Internet Marketing Experts Toowoomba on 1300 595 013 or visit their website: http://www.internetmarketingexpertstoowoomba.com.au